Marlin Jackson
SALES AND MARKETING PROFESSIONAL
GOOGLE BUILT-IN
GO-TO-MARKET PLAN
Launched Google built-in across Nissan and INFINITI with a North America go-to-market plan that turned complex setup into habit-forming adoption and measurable customer value, reaching 82% setup completion with two features used within 90 days.
VIDEO PRODUCTION
Nissan Connected Car
Led Nissan Connected Car video production, spotlighting key features including remote start, lock/unlock, climate control, Alexa Built-in, and Google Built-in—driving awareness, adoption, and connected vehicle engagement across platforms
2026 FRONTIER PRO-4X ROUSH EDITION
Led go-to-market strategy for the Frontier PRO-4X R by Roush®, uniting a major OEM and elite off-road performance brand. Directed launch positioning, messaging, and multi-channel marketing to showcase enhanced capability, premium styling, and performance credibility—introducing a first-of-its-kind factory-backed performance truck collaboration to the off-road market.
NISSAN FLEET WEBSITE
RE-BRANDING
Led full rebrand of Nissan Fleet website, transforming a low-value, video-heavy experience into a clean, performance-driven platform. Introduced clear value proposition, upfit and customization focus, vocational vehicle storytelling, and optimized imagery. Results: +5% total site traffic and +10% increase in information requests, improving lead quality and engagement.
NISSAN CONNECTED CAR
SUBSCRIPTION GROWTH
Led execution of Nissan Connected Car subscription growth, scaling adoption from 12% to 20%. Drove performance through increased feature awareness, dynamic triggered campaigns, refined product positioning, and strategic promotions—leveraging a SaaS-style execution model to improve customer engagement, conversion, and subscription value across the connected vehicle ecosystem.
